Myntra and HRX are all set to launch ‘sports performance innerwear’ collection. The new range…
Not happy with Fit, get your clothes altered by Myntra
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In a recent announcement by Myntra it has partnered with tailors for providing alteration service. This will help the local tailors to earn an additional income and grow their business. The feature will be is available ahead of Myntra’s End of Reason of Sale in December to make online shopping more convenient for its customers and attracting a cohort of offline-only customers to try online shopping.
in the word of Myntra “We may provide you alternation services (limited to alteration of length, alteration of the waist size) for the garments purchased by You from Us. This service shall be free of cost and no amount would be collected from You for such alteration. However, a nominal fee as mentioned by Myntra at the time of creating the alteration request (inclusive of service tax) would be applicable as convenience charge towards pick up and drop of the garments or towards tailor visit (wherever applicable).”
Myntra has so far tied up with 200 tailors, located in zones that have a large number of Myntra customers in these cities. Customers will be able to opt for an alteration service once the product is delivered. The tailors will pick up the product from the customer’s residence after taking necessary measurements and deliver them to the customer, within 24 hours to 48 hours. The alteration service is being offered at no extra cost to customers.
“As quoted by Myntra “Launching alteration services on Myntra replicates a key offline phenomenon that further bridges the gap between online and offline shopping experiences for customers. It is aimed at making online shopping more convenient while reducing returns due to size and fit issues,” said Amar Nagaram, Head – Myntra Jabong.
“As an organization, we are committed to strengthening the small and medium businesses within our ecosystem and this service provides us an opportunity to work with tailors across the country and provide them an opportunity to augment their income while also enhancing their business and customer interaction skills through training. We have introduced this service in 4 cities ahead of our End of Reason Sale and will extend this to 80% of our customer base over the next one year,” Nagaram said further.
So fingers crossed for this new service being offered by Myntra and let’s see how it comes out to help their online business and to the customer who complain of irregular fit and have to return the clothes.