Nectar is a loyalty card scheme in the United Kingdom, run by Aimia. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury’s and BP.
The USP of the loyalty programme will be its ability to help shoppers search as well as compare products and prices, and buy from the leading e-commerce portals like FlipKart, Amazon, ShopClues, Jabong, Snapdeal. Nectar will act as a rewarding shopping assistant, with shoppers earning Nectar loyalty points or other rewards and special offers, every time they buy online. Adds Vikas Choudhury, managing director, Aimia India. “Every time you shop at your favourite online retailer via the Nectar website you can earn points or other great offers. It’s what we call Shopping pe Topping.” In his view, e-commerce in India has become a very horizontal marketplace – no longer are people buying the fridge and the shirt and the book and the toy from one brand.
Aimia and one of the co-founders of Nectar, U.K.’s largest loyalty program. His strong belief is that eventually all marketing will become data-driven marketing. He was in India to launch Aimia India’s e-commerce loyalty program in India, modeled on the online loyalty component of Nectar UK.
The website www.nectar.in is now live across India and customers will also get special offers from brands like McDonalds, Baskin Robbins, Yatra, FreeCharge, Jabong, FirstCry and Croma amongst several others.
Source : Brand Equity