August 27, 2020

Tata to launch e-commerce site to beat Amazon and Reliance

By Mira

Tata Group on one of the most reputed business groups in India is planning to launch an e-commerce portal similar to Amazon and Flipkart. Recently Reliance has also announced its e-commerce portal and just finished raising more than $20 billion from investors, including Facebook Inc. and Google, for its digital services platform, while Amazon founder Jeff Bezos has bet $6.5 billion on growth in the world’s second-most populous country.

So this can be big news for the buyers as they can be ready to get more shopping platforms and of course better service. Big Indian Groups like Tata and Reliance entering the market can give confidence even to the people who are skeptical about shopping online. Since they are operating here for long so they know the customer perception and their expectation. All this can be an added advantage to them.

Tata group based e-commerce platform which will be a marketplace like Amazon will be App-based and build by TCS. Apart from this current project, Tata group is also operating it’s brand based online shopping websites like Tanishq and Westside. Cliq online shopping portal by Tata Group is already operational since the last 5 years and is offering products in various categories.

This could be an interesting competition because the group already enjoys the confidence of the buyers and other established players like Amazon and Flipkart have excelled themselves in terms of product sourcing and Customer service.

Tata group has yet not made announcement regarding the categories they will offer but it will be an interesting thing to watch as Tata group is an household name and offers a host of products and services. A group which is not only a well-established consumer brand but also an industrial brand which symbolizes quality, value for money and trust.