Day: July 12, 2016

New online shopping site in India
Ecommerce News

New strategies by online shopping companies to attract customer after ban on discount by government

On April 1, the government ‘s Department of Industrial Policy and Promotion (DIPP) banned discounts by online marketplaces. Online platforms could no longer use cash to subsidise products or offer deep discounts. Suddenly, Jabong discovered that the data was going to be extremely useful. Digging into the data and putting to use algorithms, the company […]

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